Manuscript in preparation
Research Manuscript
AI-Driven Service Innovation in E-Commerce Supply Chains
A game-theoretic study of AI-powered chatbot adoption in e-commerce supply chains, focusing on consumer engagement, channel dynamics, strategic interactions, and equilibrium outcomes under AI-driven service innovation.
- Authors
- Bhavish Jain, Ayesha Arora
Research Problem
As e-commerce firms deploy AI-powered chatbots, the strategic consequences for consumer engagement and channel relationships remain poorly understood. This study develops a game-theoretic analysis of chatbot adoption, examining strategic interactions, channel dynamics, and equilibrium behaviour under AI-driven service innovation in e-commerce supply chains.
Methodology
Game-Theoretic ModellingStrategic InteractionsEquilibrium AnalysisAI-Powered ChatbotsConsumer EngagementChannel DynamicsDigital Supply-Chain InnovationE-Commerce Service Innovation
Current Stage
Ongoing research
Intended Journal
European Journal of Operational Research